Back in August 2023 Catherine recorded a Podcast for WriteUpp.
You can listen to the full podcast here or read our blog summarising it below:
“In this feature, we delve into the journey of Cup-O-T, a unique social enterprise committed to enhancing accessibility to mental health services for children and young people. Catherine Gray, the Founder, CEO, and Lead Therapist, shares insights into the evolution and operational aspects of this impactful venture.
Conceptual Origins of Cup-O-T
Catherine’s background in psychology, occupational therapy, lived experience and clinical experience within the NHS set the stage for the inception of Cup-O-T. Dissatisfied with conventional mental health settings, she embarked on a mission to create an environment where the perspectives of young people and families would be central to therapeutic practices.
Embracing the Social Enterprise Model
Cup-O-T distinguishes itself by adopting the social enterprise model, prioritising impact over profit. The motivation stems from addressing the gap in mental health services for those who do not fit into traditional NHS structures or cannot afford private options. Over six years, with the last two dedicated to full-time service, Cup-O-T has emerged as a noteworthy player in the field.
Navigating the Landscape of Social Enterprise
Catherine sheds light on the intricacies of social enterprise structures, opting for a company limited by guarantee. The organisation’s commitment to a not-for-profit approach, with a specific asset lock, facilitates income generation through trading arms while upholding its social mission.
Cup-O-T’s vision:
Cup-O-T: Wellness and Therapy Services provides accessible, creative, evidence-based mental health support and training to empower communities, young people and families.
Cup-O-T’s mission:
To collaboratively create moments to reflect and be curious, strengthening communities and clients to take the next steps to achieve their potential.
Cup-O-T’s WHY:
We believe that everyone should have early and easy access to the support they need to live with purpose and meaning.
Innovative Therapy Spaces
A distinctive aspect of Cup-O-T is its unconventional therapy spaces. Catherine elaborates on their mobile therapy van and a dedicated woodland area, emphasising a response to the preferences of young people and families who live in rural areas. The aim is to make therapy a more accessible and refreshing experience.
Cup-O-T now operates from a woodland therapy space and alongside schools and youth groups in the community.
Q&A Session: Unravelling Insights with Catherine
Key questions about running a social enterprise are addressed, covering topics such as financial management and self-care. Catherine emphasises the importance of securing a compatible accountant and advocates for outdoor activities, connections with loved ones, and community involvement as essential elements of self-care while running a busy social enterprise.
Diversifying Income Streams and Funding Strategies
Catherine provides an overview of Cup-O-T’s income streams, which include contracts and tenders with councils, training services, and a merchandise range inspired by their woodland setting. Additionally, she hints at the possibility of introducing an exclusive Cup-O-T tea blend in the future.
Community Collaboration
Community partnerships play a pivotal role in Cup-O-T’s approach. Catherine shares insights into the Sir Norman Lamb’s Coalition for Youth Mental Health in Norfolk, illustrating the collaborative efforts of organisations pooling resources and sharing grants to make a significant impact on youth mental health.
Concluding Insights
As we conclude our exploration of Cup-O-T, Catherine extends a challenge to readers: explore local social enterprises, connect, and discover potential sources of inspiration. The underlying message encourages individuals to engage with and support initiatives that align with their values.
This feature unravels the layers of Cup-O-T’s journey, providing a nuanced understanding of its evolution, operational dynamics, and commitment to fostering positive mental health outcomes for young people and families.
Click here to listen to the full podcast
